Introduction into SEO/ Search Engine Optimisation

What is SEO?

SEO can be a bit of a buzz term, but how many people really understand the importance of it, and how it works? Let’s take you on a little journey to help unravel the SEO mystery with all the jargon stripped out.

SEO translates into the term ‘Search Engine Optimisation’ and in non jargon terms, basically refers to the notion of making improvements to your website and online strategy to increase the chances of being noticed by people searching for businesses like yours. And, you are more likely to want to be noticed than not, right? By increasing the visibility of your website you are attracting potential custom, a bit like waving at customers rather than hiding under your desk.

How does all this work?

Major search engines such as Google hunt through each and every website collecting and collating information that will be judged against a criteria called ranking signals. Such as the quality of the content and mobile friendliness. Once the search engines have indexed every page and analysed these factors they will identify your website’s ranking position. In other words, which page and position your site will feature on.

The reason sites like Google and Bing have algorithms that analyse every website is so they can identify and present relevant high quality material. That will in turn, provide a more positive user experience and hopefully users will want to return. Without these processes in place search engines would risk the users’ trust and loyalty. They want our lives to become easier through the assistance of the search engines and they take this seriously.

Why bother with SEO?

When we think of digital marketing, SEO definitely plays a key part in this. When trillions upon trillions of searches are being made every year seeking out products and services It is a good idea to have a marketing strategy that investigates ways to improve online visibility. If your website ranks more highly than your competitors you have a great chance of being visited over your competitors. Whilst you can buy ads to drive users towards your website you can’t pay for ranking positions.

what can I do to boost my SEO? 

Therefore, the work is in developing areas such as rich content that is clear and concise, provide accurate answers to users potential queries, among ensuring your website runs effectively. Users are more likely to be directed to your website if it has quality information. Users will spend more time exploring and engaging with your informative and user friendly site, instead of leaving and clicking on your competitions sites.

Although you might feel that blogging is a seperate entity to SEO you would stand corrected. Just this approach alone could significantly boost your leads and create a human and personable side to your business. By creating quality and engaging content through blogging you are also building up trust and authority with the search engines. But, do remember not to duplicate blogs or be too repetitive because the likes of Google will realise and this can impact on your ranking.

If you are proactive, engaging, have a plan and a direction you wish to go in you can positively influence ranking and trust. However, SEO is huge there is no denying this. There are consequences to ranking and authority if mistakes are made. If you would like support with SEO we not only work with businesses in Dorset, Bournemouth, Poole and Christchurch, we are able to provide international strategies.

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